How to Build a Persona: Sketching Out the “Characters” God Is Calling You to Reach


This download is a single-page lesson plan.

Sketching out the “characters” God is calling you to reach.


One of the essential strategic questions in leading a ministry involves asking, “Who is God calling us to reach?”

Pastors, of course, are tempted to respond with “everyone,” but the truth is that you cannot reach everyone simultaneously with the same strategy, the same plan, or the same activities. Consequently, we’ve got to acknowledge that God has placed within each of us a particular burden for a particular group of people. This curriculum will help you accept that we cannot reach anyone if we’re dead-set on reaching everyone; identify the people God is calling us to reach; and strategize how best to minister to the people God has placed upon our hearts.


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